I'm not one to curl up with a good book for enjoyment, however, recently a friend recommended a book called "Little Red Book of Selling" by Jeffrey Gitomer. Needless to say I thoroughly enjoyed it. I've taken the Stephen Covey 7 Habits courses, Dale Carnegies, etc. and learned things, but you know going in that the course is designed for a particular reason. The difference in this book is that he gives you the truth about things with out sugar coating. Many topics he covers you already know about but you continue each day doing non-proactive things. I think its human nature to continue doing the same things and expecting different results. It becomes so easy to blame someone else for problems or produce excuses for slow times. Whether you are selling burgers or rocket ships, it really doesnt matter. If you sell a product there is some great information you can get from reading this book. Hopefully it will change your outlook for the better too!